My background is in projects where business and technology meet, and I’ve always been drawn to roles where I can turn complexity into practical and meaningful solutions. I enjoy finding solutions that are not only effective, but also make sense for the people who use them. I am originally from Piedmont, Italy, but I have been living in Switzerland for ten years. Before settling here, I had the opportunity to live in several countries, including China, Singapore, Australia, Ecuador, and the UK, which gave me a very international perspective and a strong curiosity for different cultures and ways of thinking. Outside of work, I enjoy playing the piano; however, these days, as a mother of two young daughters, most of my free time is happily spent with family. I believe that these experiences have made me adaptable, open-minded, and naturally curious – qualities that I bring into both my personal and professional life.

I would say I’m pragmatic, open-minded, and collaborative. I like structure, but I also appreciate change when it brings growth or leads to a better outcome.

I first got to know Spitch in my previous role at a telecommunications company, where I led projects focused on the evolution of IVR toward more digital customer service journeys. One of my responsibilities was exploring how automation and conversational AI could improve the customer experience and make support more efficient. As part of this work, I collaborated closely with Spitch on one of the first voicebot initiatives for customer service. It was my first opportunity to see conversational AI applied in a real business context, and I found it fascinating to see how technology could help simplify customer interactions while keeping the customer experience at the center. This collaboration gave me a deeper understanding of conversational AI and naturally strengthened my interest in the field. Joining Spitch felt like a natural step: an opportunity to work more closely with the technology itself while continuing to focus on creating meaningful, practical, and human-centered customer experiences.

I bring together a business-oriented mindset with hands-on expertise in customer experience, digital transformation, and conversational AI. Before joining Spitch, I worked on the client side, where I led initiatives focused on improving IVR and customer self-service journeys. This helps me understand not only the technology itself, but also the practical challenges companies face when introducing AI and technology into real customer interactions.

For me, it was the feeling of continuous progress. The project kept evolving, and each step brought new challenges and opportunities to learn. I also really enjoyed working with Giorgia – we brought different strengths and perspectives, but always worked towards the same goal. I think that combination made the collaboration both effective and genuinely enjoyable.

Building trust with a customer takes time, and one of my biggest takeaways was how important it is to show progress along the journey. I learned that sharing results in a genuine and transparent way makes a real difference. I also realized how important flexibility is, as customer needs and technologies evolve quickly.