CCW 2026 in Berlin – the leading international event for innovative customer dialog – will feature top-tier Agentic AI solutions from Spitch. As a pioneer in conversational and Collaborative Agentic AI, Spitch will showcase how the next generation of AI is pragmatically reshaping service operations, elevating customer experiences, and empowering contact center teams.

Collaborative Agentic AI marks a shift from traditional automation to a human-in-the-loop, agentic operating model. That distinction is crucial: AI no longer merely supports; it takes on independent tasks and collaborates with employees in real time, with essential guardrails in place. The result is smoother processes, higher quality, and noticeably more efficient service. The technology is already driving a paradigm shift toward the pragmatic use of AI in sectors where it delivers the greatest benefit.

As former Google CEO and chairman Eric Schmidt wrote in a recent New York Times article, “Instead of only asking ‘Are we there yet?’ it’s time we recognize that AI is already a powerful agent of change. Applying and adapting the machine intelligence that’s currently available will start a flywheel of more public enthusiasm for AI. And as the frontier advances, so should our uses of technology.”

Spitch is firmly on that path, focused on deploying Collaborative Agentic AI in contact centers across both traditional and emerging use cases. At CCW 2026, visitors to the Spitch booth will see the Spitch Collaborative Agentic AI Platform in action, including:

• Agent Training: the solution that made a splash at CCW last year. AI-driven simulations for onboarding and coaching provide personalized training that accelerates readiness, closes skill gaps, and builds agent confidence.
• Speech Analytics and Quality Management: automated conversation summaries, actionable insights, and streamlined compliance monitoring that boost quality and efficiency – plus much more.

Visit the Spitch booth at CCW in Berlin, and don’t miss our presentation, “Classic automation is a thing of the past: Collaborative Agentic AI as the driving force behind the paradigm shift in customer service,” on 25 February 2026, 15:00–15:30 (Exhibition Forum, Hall 3). We look forward to seeing you there.