The Evolving Landscape of Contact Centers. In today’s fast-paced world, contact centers have evolved into vital strategic assets, driving business success through high-quality customer interactions. Quality Management (QM) is essential for maintaining customer satisfaction, loyalty, and compliance with regulations. However, traditional quality management methods, such as manual call sampling and subjective evaluations, often fall short in today’s complex, multi-channel environments. To address these challenges, businesses are turning to advanced Interaction Analytics (IA), which analyzes 100% of customer interactions across all channels, providing comprehensive insights that drive quality improvements and operational efficiency.