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INVITATION

Swisscom & Spitch present: Pole Position in Customer Service – Gaining a Strategic Edge with Agentic AI

In Formula 1, qualifying decides pole position – not the race.
The same applies in customer service: those who think ahead secure the lead.

Collaborative Agentic AI gets you there:

It identifies intent early, supports employees in real time, and turns the contact center into a true control cockpit.

What used to be customer support is now a strategic lever for impact, efficiency, and growth.

Look forward to:

  • Strategic insights for shaping the future of customer service
  • Real-world success stories from leading Swiss banks
  • Expert talks and a live demo
  • A panel discussion on technology, leadership, and responsibility
  • Networking at the Apéro Riche

Agenda

13:00
Reception & Welcome Drink

13:30

Why We’re Talking About Agentic AI Today

  • Marc Schwarz
    Marc Schwarz
    Head of Interaction & Process Management, Swisscom
  • Stephan Fehlmann
    Stephan Fehlmann
    Vice President DACH, Spitch

13:40

AI – Between Responsibility and Progress

  • Dalith Steiger-Gablinger
    Dalith Steiger-Gablinger
    Global AI Thought Leader and Co-Founder, SwissCognitive

14:15

When Humans and Machines Collaborate: The New Era of Customer Contact

  • Alexander Fischer
    Alexander Fischer
    Customer Experience & Digitalization Director, Spitch

14:45

Voice Biometrics in the Contact Center – Lessons from Long-Term Use at Migros Bank

  • Fidan Dina
    Angel Nespereira
    Business Solution Engineer, Migros Bank

15:05

Deepfakes on the Phone? How Banks Can Use Voice Biometrics Securely

  • Fidan Dina
    Fidan Dina
    Account Manager, Spitch
  • Mitzi Holohlavsky
    Mitzi Holohlavsky
    Senior Business Consultant, Swisscom

15:20
Break

15:50

Using AI to Train New Employees in the BEKB Contact Center

  • Magali Defferrard
    Magali Defferrard
    Head of Contact Center, Berner Kantonalbank
  • Marco Aures
    Marco Aures
    Innovation Manager, Berner Kantonalbank

16:10

Analytics for Quality Management and Staff Expertise

  • Fidan Dina
    Fidan Dina
    Account Manager, Spitch
  • Mitzi Holohlavsky
    Mitzi Holohlavsky
    Senior Business Consultant, Swisscom

16:25

Expert panelAI in the Contact Center – Between Technological Progress, Leadership Responsibility, and Customer Proximity

Moderator: Mitzi Holohlavsky, Senior Business Consultant, Swisscom

17:00

Summary and Outlook

  • Marc Schwarz
    Marc Schwarz
    Head of Interaction & Process Management, Swisscom
  • Stephan Fehlmann
    Stephan Fehlmann
    Vice President DACH, Spitch

17:10
Apéro Riche & Networking

18:45
End of Event

Location:

Location: Blue Cinema Abaton, Zurich

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