New Momentum for Global Market Expansion: Carmen Keller Appointed Global Marketing Director at Spitch
In this role, she will be responsible for the company’s global marketing and brand strategy.
Zurich, September 15, 2026 – Spitch, a leading provider of collaborative agentic AI solutions for enterprises, is charting the course for continued international growth, including in the US market. The company has appointed Carmen Keller as Global Marketing Director, effective immediately. In this role, she will be responsible for the company’s global marketing and brand strategy.
Carmen Keller joined Spitch in 2021 as Marketing and Communications Manager for the DACH region and, since 2024, has served as Head of Marketing. In these roles, she successfully built the company’s market presence in Switzerland, Germany, and Austria. As of September 1, 2026, she took over the company’s global marketing leadership. In her new position, she will oversee the full worldwide marketing function – from strategic brand positioning and marketing performance to content campaigns and the closer alignment of marketing and sales to support sustainable growth.
Knowledge can be acquired, experience can be gained, and skills can be sharpened. But passion cannot be taught. It is precisely this passion, combined with curiosity, that drives me to push boundaries. I am truly excited to bring this energy, together with my many years of experience, into my global role. Together with our international team, we will strengthen Spitch’s international and US growth, position the brand even more sharply worldwide, and take our dialogue with customers to a new level.
Alexey Popov, CEO of Spitch, commented on the appointment to this key position as follows:
Carmen Keller has impressively demonstrated over the past few years how to make complex B2B technology accessible and engaging. With her strategic foresight, deep understanding of our market, and relentless drive, she is the perfect choice to lead our global marketing organization. We are convinced that she will make an important contribution to Spitch’s international and US growth.
Contact us to learn more about this appointment and the Spitch Collaborative Agentic AI Platform and solutions.
FAQ
Carmen Keller has been appointed Global Marketing Director at Spitch, effective September 2026. In this role, she leads the company’s global marketing and brand strategy, with a strong focus on international growth and expansion in the US market.
Carmen Keller joined Spitch in 2021 as Marketing and Communications Manager for the DACH region and was promoted to Head of Marketing in 2024. During her time at Spitch, she helped build and strengthen the company’s market presence and brand recognition across Switzerland, Germany, and Austria.
As Global Marketing Director, Carmen oversees Spitch’s global marketing function. Her responsibilities include strategic brand positioning, marketing performance, content campaign management, and closer alignment between marketing and sales to support long-term, sustainable growth.
This leadership appointment supports Spitch’s broader strategy for accelerated international growth, especially in the US market. According to CEO Alexey Popov, Carmen’s ability to make complex B2B technology accessible and engaging will help strengthen the Spitch brand globally.
Spitch is a global provider of Collaborative Agentic AI solutions for enterprises and regulated industries. The company helps organizations transform customer service operations with trustworthy AI technology that delivers measurable business outcomes.
